With the advent of large passenger jet aircraft in the 1960s, intercontinental travelers largely switched from ships to planes, sending the ocean liner trade into a slow decline. Certain characteristics of older ocean liners made them unsuitable for cruising duties, such as high fuel consumption, deep draught preventing them from entering shallow ports, and cabins (often windowless) designed to maximise passenger numbers rather than comfort. Ocean liner services aimed at passengers ceased in 1986, with the notable exception of transatlantic crossings operated by the Cunard Line, catering to the niche market who appreciated the several days at sea away from civilization.
In comparison to liner crossings, cruising voyages gained popularity; slowly at first but at an increased rate from the 1980s onwards. Initially the fledgling industry was serviced primarily by small redundant liners, and even the first purpose built cruise ships were small. This changed after the success of the SS Norway (originally the ocean liner SS France, which was converted to cruising duties) as the Caribbean's first "super-ship".
Contemporary cruise ships built in the late 1980s and beyond, such as Sovereign-class which broke the size record held for decades by Norway, show characteristics of size and strength once reserved for ocean liners—some have undertaken regular scheduled transatlantic crossings. The Sovereigns were the first modern "megaships" to be built, they also were the first series of cruise ships to include a multi-story atrium with glass elevators. They also had a single deck devoted entirely to cabins with private balconies instead of oceanview cabins. Other cruise lines soon launched ships with similar attributes, such as the Fantasy class and Crown Princess. As the veranda suites were particularly lucrative for cruise lines, something which was lacking in older ocean liners, recent cruise ships have been designed to maximize such amenities and have been described as "balcony-laden floating condominiums".
There have been nine or more newly-built cruise ships added every year since 2001, all at 100,000 tonnes or greater. The only comparable ocean liner to be completed in recent years has been Cunard Line's Queen Mary 2 in 2004. Following the retirement of her running mate the Queen Elizabeth 2 in November 2008, Queen Mary 2 is the only liner operating on transatlantic routes, though she also sees significant service on cruise routes.
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